UA using GTM
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It is possible to implement the Identfy API using GTM
While we don't have a full support article about it, we do mention it in the UA FAQ.
While not officially supported, we are aware of a third party tag that enables UA as well: Hotjar UA in GTM, which may be useful to share with your customers.
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Inlcude email (we recommend a fake email):
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Enter 0 for False, 1 for True:
Inlcude email (we recommend a fake email):
You can see the set up in the GTM container with the shared GTM login in our shared vault